Kitchen & Bath Dealer Outside Sales Representative

Panama City, Florida, United States | Full-time


Company Overview 
Richelieu is a North American market leader in the distribution, importation, and manufacturing of specialty hardware and complementary products for the kitchen and bath, storage and closet, home office and commercial environments.
Richelieu has developed through 54 years of successful business since our humble beginnings in 1968, and we understand the significance of a strong set of Core Values. Richelieu stands behind these Five Core Values and serves as the guiding principles of everything we do: Customer Focus, Innovation, Performance, Respect/Integrity/Ethics, and Ownership. 
These values are what provides Richelieu the strength to live out our daily Mission: Enable our customers to profitably grow their businesses through the design and creation of exceptional kitchens, closets, and storage spaces. 

Our Opportunity

We are currently seeking a Kitchen & Bath Sales Representative to take responsibility for growing our Kitchen & Bath Dealer clientele in the Florida Panhandle market, spanning from Mobile, AL to Panama City, FL.

Being a member of the Richelieu team means that you are part of something bigger than just yourself. As a growing and winning international organization that places emphasis on its people and culture, its career development opportunities, and the realization that healthy living is in part achieved by the proper balance of work and home, we are excited to be a company that our employees are passionate about! More can be found out about us at as well as Richelieu YouTube.

Key Responsibilities

As a critical and meaningful role within the Richelieu organization, the Kitchen & Bath Sales Representative is responsible for the overall relationship and management of day-to-day sales activities towards Kitchen & Bath dealers in his/her provided territory. You will successfully manage the sales of Richelieu’s premium solutions through structured consultative sales discussions, ultimately serving as a business advisor towards your clients. By positioning yourself as an indispensable resource, you will enable your clients to solve problems and increase business results. In turn, you will be building a thriving business of your own. 

  • Identify key major account opportunities within the Kitchen & Bath Dealer segment, driving substantial sales growth in the region 
  • Schedule and hold face-to-face as well as virtual meetings with new and existing customers, learning about their business and how Richelieu product solutions can enhance their results 
  • Maintain accountability for the growth of your provided territory, both through new customer acquisition as well as the development of existing relationships 
  • Identify and analyze past buying patterns of current accounts, and brainstorm ways to become their stronger, more inclusive supplier 
  • Provide a state-of-the-art customer service experience, positioning yourself as their desired one-stop-shop
  • Educate yourself on, and continuously stay up to date with, Richelieu’s product offerings as well as ever-changing market conditions and competitive analysis 
  • Hold responsibility for system information and reporting in CRM application 


What We Are Looking For 

  • Successful solutions/consultative-based outside sales experience towards the Kitchen & Bath dealer segment
  • Passionate, proactive, coachable, strong work ethic 
  • Ability to schedule and manage your own time, delivering on the activities that produce results  
  • Exceptional communication and interpersonal skills 
  • Developed analytical, planning, organizing, and monitoring skills 
  • Experience in Customer Relationship Management (CRM) software an asset 
  • University degree preferred, but not required
  • Proficiency with Microsoft Office applications; must be able to effectively use Excel, Word, Outlook for daily responsibilities and tasks


Compensation and Benefits 

  • Competitive market-based salary plus monthly, quarterly, and annual commissions 
  • Monthly car allowance and covered fuel 
  • Business expense reimbursement 
  • Group insurance program (medical, dental, vision, life, disability, etc.) 
  • Employee Stock Purchase Plan
  • 401(K)
  • Company cell phone 
  • Paid vacation, sick days, and 9 paid holidays per year